by Emily Gerson
This is the second article in our series about inn photography. The first installment is available here.
1. Dark or shadowy photos. Take interior photos during the day so you can have your windows open and take advantage of natural light. Turn on lamps and lights, and if you have a fireplace, light it up.
2. People in the photos. This can occasionally work, but more often than not, having people in your photos (especially in private areas such as bedrooms, bath tubs, or hot tubs) detracts from the property. Travelers don’t want to think of other people in those places—they want to imagine themselves there.
3. Low resolution. Low-resolution photos are either very small or blurry/pixilated. Make sure the photos are large files that are crisp and clear. They should preferably be digital, as scanned photos do not turn out very well.
4. Poor framing. Focus on one thing if possible, like a comfortable bed or a great breakfast dish, rather than trying to cram in too many things into one shot.
5. Lack of staging. Before you take the photo, make sure the beds are tidy and the room is clean and clear of clutter. Feel free to rearrange furniture for a photo if it will make the space look better.
6. Too few photos. Your photos sell your B&B, so take advantage of the photo slots that you’re paying for. The more excellent photos you have, the more inquiries you should get.
7. Too many photos of surrounding area. It’s OK to put up a photo or two of nearby scenery, but make sure you cover all of the property basics first, including the exterior, bedrooms, the living area, the dining area, and the view (if there is a good one). Don’t use half of your photo slots for pictures of the garden or outdoor views.
8. Unappealing food pictures. It’s surprisingly difficult to take good pictures of food. When you take a food photo, look at it as though you are a guest seeing it for the first time. Does it look extremely enticing, or just so/so (or even unappetizing)? If your photos don’t make your mouth water, you should hire a professional photographer to take some shots.
9. Not changing seasonal photos. Guests don’t want to see photos of your property with a Christmas tree and wreaths when it’s the summer. Likewise, if you’re in an area that gets snow, you may want to sure that you have a winter photo of the property for that season rather than only photos of springtime.
10. Not using photo captions. Is that the view from your property, or a lookout from a nearby area? Which guest room is that? Is that a common area or part of a suite? Write captions to help your guests know exactly what they’re seeing.
Prices are low, return on investment is high, and satisfaction is guaranteed.
Key reasons why RezOvation Property Management Software, the RezOvation Booking Engine, and RezOvation Design, Hosting, and Promotion are right for you:
Call us today at 877-239-1398!
To update your listing, check your traffic statistics, and renew your membership, please log in with your property ID and password. Don't like your password? Once you're logged in, click Membership, select Change Password, and choose another that's easier to remember.